Baby Chicks For Sale.

Wolfman Jack
January 21, 1938 - July 01, 1995

Wolfman Jack (Robert Weston Smith), who died on this day in 1995 at the age of 57, was arguably the greatest radio DJ who ever lived.

He was such a legend that most people had never even heard his radio show but still knew who he was. That's largely due to his role in the 1973 George Lucas film American Graffiti. Lucas gave the Wolfman a portion of a point of profits in the film for his participation, and the movie was an enormous hit. It also contributed to the 1950s-mania that spawned Happy Days and Laverne and Shirley. Ironically, the Wolfman is probably better known to my generation as the narrator of the early-1980s ABC cartoon series Fonz and the Happy Days Gang. Perhaps it's just my desperate intent to blame George Lucas for Happy Days, or Mork and Mindy, or anything else I can pin on him. I'm not a huge Lucas fan.

Wolfman Jack had his greatest success working for XERF, a radio station on the Mexico/California border, in the early 1960s. It was unregulated by the FCC and therefore would blast 250,000 watts to North America, where it could be heard as far as New York. There he acted as DJ and pitchman, selling mail-order items such as diet pills, sex pills, rose bushes, and live baby chicks. Or at least they were alive when sent out. I would assume there's a reason you can't mail baby chicks any more.

If you want a true testament to the man, consider the number of songs he inspired. What DJ has songs written about him? "Clap for the Wolfman" by the Guess Who, "Wolfman Jack" by Todd Rundgren, and he was featured on the Stampeders' cover of "Hit the Road, Jack", Sugarloaf's "Don't Call Us, We'll Call You", and Flash Cadillac and the Continental Kids' "Did You Boogie (With Your Baby at the Movie Show)?" Great songs, all. No, seriously...all great.

On June 30, 1995, he did the last live broadcast of his radio show. He mentioned that he wanted to get back to his wife and give her a hug. He got home on July 1, parked his car, walked into his house, and died of a massive heart attack.

More than a decade after his death, XM Radio took a lot of his old bits and airchecks and began airing them on their '60s station. They started with a Halloween special with a coffin openining and the Wolfman announcing "I'm back!" Tasteless? Not if you know what Wolfman Jack was all about.

But the best thing I ever heard about Wolfman Jack was this:

Later in his career he'd travel around and do one-time spots at radio stations. He'd carry a briefcase and in it he would have all of the CDs he wanted to play, all of his liners, all of his sound effects, everything. He'd do anything he wanted for a few hours, then he'd pack it up and move on to the next gig, like he'd never even been there. Fantastic.